Senior Manager - HR at MobiKwik
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MobiKwik - Manager - Performance Marketing & User Growth (3-6 yrs)
- Responsible for growth in new users and driving online transactions; planning and implementing digital marketing strategies/performance marketing.
- Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.
- Reduce cost of acquisition & manage the customer life cycle.
- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation.
- Lead app acquisitions via Google and Facebook, and in addition, handle performance marketing agency.
- Handle the communication plan, user retention and marketing automation of 3 white label wallets.
- Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.
- Experience on working with marketing automation engines (Clevertap) & delivery enable platforms (Netcore, Times Internet) and Attribution Analytic tools (Tune, GDC, GA).
- Should have strong analytical skills and data-driven problem-solving approach.
- Should be able to take end to end ownership of projects
- Good understanding of organizational goals and objectives. Should be able to strategize and execute campaigns and link them to the organizational goals
- Should be able to work closely with the product and tech team for new launches or feature requests to improve campaign performance
- Should be good with maintaining relationships with partners and work aggressively to build it better
- Should have 3-6 years of relevant experience
- Preferably from an e-commerce, finTech.