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12/03 Arjun Anand
Senior Manager - HR at MobiKwik

Views:4384 Applications:1028 Rec. Actions:Recruiter Actions:97

MobiKwik - Director - Growth Marketing (11-13 yrs)

Gurgaon/Gurugram Job Code: 902334

Job Description :

- Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across all category.

- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation.

- Lead app acquisitions via Google and Facebook, and in addition, handle performance marketing agency.

- Handle the communication plan, user retention and marketing automation of 3 white label wallets.

- Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.

- Experience on working with marketing automation engines (Clevertap) & delivery enable platforms (Netcore, Times Internet) and Attribution Analytic tools (Tune, GDC, GA).

Requirement :

- Should have strong analytical skills and data-driven problem-solving approach.

- Should be able to take end to end ownership of projects & team management

- Good understanding of organizational goals and objectives. Should be able to strategize and execute campaigns and link them to the organizational goals

- Should be able to work closely with the product and tech team for new launches or feature requests to improve campaign performance

- Should be good with maintaining relationships with partners and work aggressively to build it better

- Should have 11-13 years of relevant experience

- Preferably from an e-commerce/Fintech.

Women-friendly workplace:

Maternity and Paternity Benefits

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