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Senior Manager - HR at MobiKwik
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MobiKwik - Assistant Manager - Marketing Alliances (4-6 yrs)
- Planning and implementing retention, acquisition and growth strategies for the entire offline organized retail vertical and bill payment merchants.
- Handling alliances and marketing partnerships for offline organized retail and bill payment merchants.
- In-depth knowledge and experience of marketing tools like Clever tap, Mo-engage etc.
- Plan, coordinate, and manage marketing activities to achieve company objectives around transactions, GMV & market share
- Plan and create monthly/annual ROI based budget and deliver all marketing activity within the agreed budget and develop an annual marketing plan
- Negotiate and finalize all strategic deals with new & existing partners
- Structure, create, negotiate and execute on various marketing partnerships including barters, offers etc
- Track and measure ROI and analyze the impact of marketing efforts. Monitor and measure results from promotional campaigns
- Analyze and optimize creative/design efforts
- Track effectiveness and tweak programs as required
- Develop, implement and manage the marketing strategy both from a business and technical perspective
- Doing merchant level and vertical data analysis to successfully capture fraud and control unwanted spends.
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