Talent Acquisition Specialist at Mobikwik
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MobiKwik - Assistant Manager - Growth Marketing - Offline Business (8-10 yrs)
MobiKwik - Assistant Manager - Growth Marketing - Offline Business
Assistant Manager- Growth Marketing (Offline Business)
- Will own key engagement metrics across the vertical such as retention and MAU, working between product and marketing teams.
- Manage planning & execution of push notification campaigns, sms, emailers and triggers.
- Collaborate with team distribution partners to implement the right user journey.
- Escalate to and drive solutions with product management for identified market specific product issues and gaps.
- Cross-Selling - work within categories to come up with the right co-promotion offers and promote them.
- Strategizing and executing campaigns around innovative marketing constructs.
- Undertaking consumer behaviour studies to develop incentive/engagement programs to drive conversions for various customer segments
- Monthly marketing offer creation & basic hygiene of the vertical on the app
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