Mindshare - Director - Media Planning

Overview of job

Mindshare is seeking media planning & Strategy professional with minimum 6 years of work experience. This is a high impact, critical position to manage planning work for leading FMCG brand. You will be the key custodian of executing media planning excellence, working closely with brand marketing and media teams at the clients end.

Reporting of the role

This role reports to the - Partner - Client Leadership

3 best things about the job:

- Get to work on biggest FMCG category. A role where there are no limits to good ideas

- Clients that support and encourages innovative, exciting work in the country and on a global platform.

- Learn from the best in the business if you are willing to go over and above regular work

Measures of success -

In three months:

- Get a complete handle on the client structure, media planning requirements of assigned clients

- Understood agency function - manage media budgets with end to end campaign management

- Familiarize completely with the media planning process and delivery structure

In six months:

- To be recognized as the reliable, independent media planning and go-to face for the key stake-holders at the client

- Built a strong relationship with the client and all internal stake holders

- Worked on and delivered at least 2 key showcase award worthy projects

In 12 months:

- Independently working on the client requirements

- Worked on end to end award winning solutions

- Learning and experience across traditional, digital, on-ground and branded content planning

- Train and mentor new joinees

- Responsibilities of the role:

- Manage the day-to-day relationship with the client

- Ensure timely, high quality delivery & execution of media planning, competitive and market understanding for the clients as per the aligned process

- Ensure that deliverables are sent as per the engagement calendar

- Manage individuals & oversee their work to ensure it meets quality standards either through direct or allied teams

- Arrive at actionable solutions using secondary data analysis (IRS/BARC/TGI/GroupM tools etc) and by drawing upon media planning experience.

- Look for positive solutions rather than problems

- Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for the team

- Participate in new business pitches as relevant from time to time

- Punch above the weight

What you will need:

- Minimum 6 years total work experience in media business consulting, market research/analytics or a strategic planning role, of which at least 3-4 recent years have been spent working on media planning related business on consumer product businesses

- Be an independent self-starter who can take the ball and run with it to the end

- Collaborative, positive person who can work in a matrix structure

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognized as the SMARTIES- APAC - Agency Network of the Year 2015- for the third consecutive year.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India's position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.