MindSeed - Brand Manager I am Prasad, don't let my INSEAD MBA fool you I've been a lifelong entrepreneur and problem solver, this is my story : - And could India have a bigger problem than its poor employability. It's unacceptable that in a nation of a billion, only 10% of our graduates were employable, just 10%! India's employability problem stems from trying to paint every learner with the same brush, without understanding how and what s/he wants to learn. - The world today looks nothing like the world 50 years ago. Hell it looks nothing like the world 20 or even 10 years ago. Technology has changed the way we shop, the way we eat, the way we travel (and look for houses - ). But think back to your school days; are the schools today any different from the one you went to or the one your father went to- For some reason the school has stood still while the world around it transformed. Is it any wonder then that this school is delivering students who are unprepared to face the reality of the dynamic world. - We are here to change that. We sought to challenge the status quo with Vishwajyot School Navi Mumbai (Vishwajyot) 10 years ago. We hacked our way into the labs of neurobiologists and cognitive scientists to design a superb learning program, which understands each learner and personalizes the instruction to his/her interests and capabilities. We've started on a journey to build scale and it's been one of the most exhilarating but terrifying period of our lives. Amrut and I haven't had a day off since he got back from his MBA at Duke, but all the little achievements keep us going. - Our ability to personalize learning has enabled us to learn that Samarth (1.5 years), though initially very cranky, loves stories and 6 months on he is happily coming to school learning through stories and relaying them to his grandfather. Raj who was painfully shy went on to compete and win a nationally televised dance reality show. Our 400 learners in the small town of Phaltan (whose commute to a school we cut by 60 km/day) within 6 months were talking, playing and thinking in English! Our model is working! We now have 45 schools/preschools in total and are pushing the pace to set up 40 new schools in the next few months! Why preschool- I challenge you and your 3-year-old niece to learn Japanese and when she starts kicking your ass you'll have your answer. - The plan is to accelerate the pace a few more notches - get bigger, better, faster! Schools are only the start, we will use our schools as beachheads to give us a local presence and tackle the problem of employability through a variety of products and technologies which we are developing. Yep, challenging is an understatement, and as our Angel Investor &amp; Advisor Srikant Datar (Sr. Associate Dean Harvard Business School) says - we need some equally crazy people to make it happen! - Our Angel Investors Ashish Arora (Duke University) Raja Parthasarathy( Morgan Stanley) Amitabh Arora ( Citigroup) have always pushed us to hire an excellent team. Heeding their advice we have hired a management team comprising of CXO's, Brand Managers, and entrepreneurs from leading schools like ISB, IIM and S P Jain. We've also hired a fantastic academic team from IIT, TFI, APU and TISS. Over the last year they have been on field, pushing a manic growth rate which would have otherwise been impossible. We are looking for a Brand / Marketing Manager (Assistant Vice President - Marketing Level) to bolster our Senior Management Team, a partner to take MindSeed forward with us. We are looking for the person who is remarkable at planning &amp; executing : Branding : Positioning and Differentiating. Pre schools so far are a rather commodity item, we want to change that and stand for something in the mind of our consumer. We do not want to be everything for everyone, but polarise our market and have a cult following. Basically, we want someone to create a world class preschool brand. Market Intelligence : To be the expert on our clientele, their buying criteria and how to crush the opposition or be an expert and understanding different clients and their needs. Marketing &amp; Media Planning : Develop savvy marketing plans (including digital) &amp; manage the cross functional implementation to drive demand. Communications : - Leading the internal and external communication of be it PR or be it setting the tone of the company. Out of the box thinking : - Being a start up we cannot succeed by doing what others are doing, we need to be creative, we need to be radical and we need to shake the space up. We are looking for someone with those creative ideas be it in guerrilla marketing or a new sales process. - However be warned, whatever your previous experience may be, you'll have more than one hat on and these hats will depend more on the company requirements and your abilities than on your area of specialisation! Let's chat about what rocks your boat. Chart out your own path so that you may one day become the CEO. What's not negotiable is having fun! - You'll be responsible to lead &amp; work with a team, contribute to the noise at the boardroom during brainstorming sessions, establish processes and systems &amp; ensure the deliverable takes place on-time, on-budget and is simply the best. The role will also be very hands-on, so we are looking for people willing to roll up their sleeves and get their hands dirty. Prasad Dhumal

Mumbai

Navi Mumbai

MindSeed - Brand Manager 

MindSeed - Brand Manager  ,Job Description for MindSeed - Brand Manager  in Mindseed in  Mumbai Navi Mumbai for (10-15) years of experience. Apply Now!

Job Description for MindSeed - Brand Manager  in Mindseed in  Mumbai Navi Mumbai for (10-15) years of experience. Apply Now!