Hi I am Prasad, don't let my INSEAD MBA fool you I've been a lifelong entrepreneur and problem solver, this is my story :   - And could India have a bigger problem than its poor employability. It's unacceptable that in a nation of a billion, only 10% of our graduates were employable, just 10%! India's employability problem stems from trying to paint every learner with the same brush, without understanding how and what s/he wants to learn.   - The world today looks nothing like the world 50 years ago. Hell it looks nothing like the world 20 or even 10 years ago. Technology has changed the way we shop, the way we eat, the way we travel (and look for houses - ). But think back to your school days; are the schools today any different from the one you went to or the one your father went to- For some reason the school has stood still while the world around it transformed. Is it any wonder then that this school is delivering students who are unprepared to face the reality of the dynamic world.   - We are here to change that. We sought to challenge the status quo with Vishwajyot School Navi Mumbai (Vishwajyot) 10 years ago. We hacked our way into the labs of neurobiologists and cognitive scientists to design a superb learning program, which understands each learner and personalizes the instruction to his/her interests and capabilities. We've started on a journey to build scale and it's been one of the most exhilarating but terrifying period of our lives. Amrut and I haven't had a day off since he got back from his MBA at Duke, but all the little achievements keep us going. Our ability to personalize learning has enabled us to learn that Samarth (1.5 years), though initially very cranky, loves stories and 6 months on he is happily coming to school learning through stories and relaying them to his grandfather. Raj who was painfully shy went on to compete and win a nationally televised dance reality show. Our 400 learners in the small town of Phaltan (whose commute to a school we cut by 60 km/day) within 6 months were talking, playing and thinking in English! Our model is working! We now have 34 schools/preschools in total and are pushing the pace to set up 40 new schools in the next few months! Why preschool- I challenge you and your 3-year-old niece to learn Japanese and when she starts kicking your ass you'll have your answer.   - The plan is to accelerate the pace a few more notches - get bigger, better, faster! Schools are only the start, we will use our schools as beachheads to give us a local presence and tackle the problem of employability through a variety of products and technologies which we are developing. Our sights are set on having 100,000 learners working with us till 2020. Yep, challenging is an understatement, and as our Angel Investor & Advisor Srikant Datar (Sr. Associate Dean Harvard Business School) says - we need some equally crazy people to make it happen!   We are looking for a Brand / Marketing Manager (Assistant Vice President - Marketing Level) to bolster our Senior Management Team, a person who is remarkable for brand planning & executing and can take MindSeed forward with us.   We are looking for a person who is remarkable at Brand Planning & executing:   Responsibilities :   A. Brand development:   - Positioning and Differentiating. Pre schools so far are a rather commodity item, we want to change that and stand for something in the mind of our consumer. We do not want to be everything for everyone, but polarise our market and have a cult following. Basically, we want someone to create a world class preschool brand.   B. Market Intelligence & Consumer Insights:   - To be the expert on our clientele (parents) and their decision process. Develop insights on category evolution, pricing, market share and overall brand performance. Share the inputs and take appropriate action in response to market.   C. Marketing Plan & Media Planning :   - Develop annual marketing plans & manage the cross functional implementation to drive demand.   - Monitor plan effectiveness to drive marketing ROI.   D. Agency Handling and Campaign Development :   - Agency briefings and creative development for various ATL campaigns. ( offline and online)   - Work with regional team and agency for execution of below the line activities, promotions and development of point of sale material.   E. Marketing Communications ( Including digital)   - Leading the internal and external communication of be it PR or be it setting the tone of the company.   - Responsible for Brand website, which also involves working with the in-house digital agency to develop relevant product/brand content and campaigns on the digital media to generate leads / traffic on the website.   F. New Product Launches:   - Responsible for driving NPD with product / academic team. Responsible for concept generation to commercialization. He/She is responsible for ensuring timelines for the launch and tracking the key financials of the project.   G. Business:   - Responsible for achieving business objectives by enabling regional teams to meet their targets.   - Responsible for providing appropriate inputs in the form of lead generation activities and improving conversions ( Lead to walk-in to purchase).   H. Brand Experience:   - Responsible for creating ONE brand experience across all consumer touch points; (Including but not limiting to): pre-school centers, POS, website, events, activities.   Out of the box thinking :   - Being a start up we cannot succeed by doing what others are doing, we need to be creative, we need to be radical and we need to shake the space up. We are looking for someone with those creative ideas be it in guerrilla marketing or a new sales process.   - However be warned, whatever your previous experience may be, you'll have more than one hat on and these hats will depend more on the company requirements and your abilities than on your area of specialisation! Let's chat about what rocks your boat. Chart out your own path so that you may one day become the CEO. What's not negotiable is having fun!   - You'll be responsible to lead & work with a team, contribute to the noise at the boardroom during brainstorming sessions, establish processes and systems & ensure the deliverable takes place on-time, on-budget and is simply the best. The role will also be very hands-on, so we are looking for people willing to roll up their sleeves and get their hands dirty.   Prasad Dhumal

Mumbai

MindSeed - AVP - Marketing 

MindSeed - AVP - Marketing  ,Job Description for MindSeed - AVP - Marketing  in Mindseed in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for MindSeed - AVP - Marketing  in Mindseed in  Mumbai for (4-8) years of experience. Apply Now!