MilkLane - Business Head - Consumer Business - B2C

Job Description - Business Head, Consumer Business (B2C)

Job Summary : 

The aspirant will own PnLof the newly created Consumer business and drive strategy and execution in close collaboration with other lines of business. Focus areas will include identifying growth opportunities and establishing significant market share by leveraging best practices and innovative approaches across sales, distribution and marketing functions.

Reports To:- COO, MilkLane

Key Responsibilities & Accountability : 

- Develop a strong goto market and distribution strategy in line with overall vision

- Identification of new products and new business opportunities for the growth

- Responsible for planning and execution of business strategies.

- Provides inputs for life cycle management of the products based on product strategy

- To maintain leadership position in the markets; continuously develop action plans to increase our market share.

- Develop and implement strategy for Key Account for building strong and long relationship

- Build and guide a high performing team

- Support all other existing business requirements in growth strategy /ongoing projects

Skill and Knowledge Desired: 

- Strategic knowledge about the target markets with strong bias for delivering results

- Should have an Entrepreneurial mindset

- Proven track record preferably in leading dairy or FMCG companies

- Sound experience in Sales and distribution functions

- Should have the capability to conceive and introduce new products, bring new business opportunities and the commercial acumen to grow the business

- Ability to build and energise his/her team with a clear vision of the business

- Excellent communication and negotiation skills.

- Is able to translate long term strategy into effective quarterly and annual plans

- Ability to build effective pricing strategy

- Ability to assess competitor information and drive tactical and strategic response

Minimum Qualifications: 

- MBA from reputed institute

- 10+ years, out of which minimum 5-6 years of experience of managing P&L

- Strong knowledge of Dairy/FMCG business in India. Knowledge in global markets shall be added advantage.