About the company Milaap is a well funded, fast growing, and revenue positive firm (www.milaap.org) which is touted as one of Asia's leading platforms for healthcare fundraising. Over the last 8 years, we have traversed a long way, channeling over Rs 520 Crores to 180,000+ worthy causes and initiatives. We have continued to grow, with positive cash flows, to consolidate our position as the largest brand in financing healthcare in India. About the role At this juncture, we see an inflection point in the space for financing healthcare. We are looking for a curious and ambitious individual to lead our marketing and growth initiatives, paving the way for the next phase of growth. The Head of Marketing & Growth will oversee all marketing and growth initiatives across paid media (digital marketing), owned media (organic social media channels + blog) and earned media (public relations) to profitably increase the revenue and grow the brand. The individual is an expert in all things related to content, channel optimization, brand consistency and meaningful measurement. Detailed Responsibilities The ideal candidate is a hands-on, growth-focused leader responsible for the KPIs of content, digital marketing, social media and public relations teams. - Oversee the strategy, tactics and day-to-day management of our media and marketing channels focused on driving contributions, campaign setups and brand recall as a go-to platform for healthcare financing. - Work closely with digital marketers to exceed near term Customer and Gross Profit targets while building the foundation for long-term growth; managing all the necessary trade-offs in between. Effectively balance efficiency improvements and placing bold bets on growth - Serve as a sounding board for staff writers, editors and marketers; be an arbiter of best practices in messaging, writing, and style. - Work closely with product and data teams to conduct usability tests and gauge content effectiveness. Gather data and handle analytics (or supervise those who do) and make recommendations to writers and marketers based on those results. - Map out a public relations and offline marketing strategy that supports and extends our online marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. - Motivate individual team leads and their members to achieve stretch goals that align with the company's objectives. - Encourage coaching and mentoring within teams, focus on the development needs of employees and ensure collaboration and teamwork across cross-functional teams. Does this sound like you? Must Haves: - 8-10 years of experience in digital marketing in a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. - Experience with creating integrated marketing strategies across performance marketing, content marketing, and social media marketing - Demonstrated ownership of P&L ($ 15 - 25Mn Annual Revenue Rate) - Experience in the internet consumer industry (about 3Mn+ monthly visitors - Experience handling $2.5Mn+ in annual marketing spends (predominantly in performance marketing) Preferred: - Past experience at the intersection of content, commerce, B2C transactions - Experience with offline marketing, marketplaces and Influencer Marketing - Experience managing third party agencies - MBA (or equivalent in marketing/analytics) preferred

Bangalore

Milaap - Head - Marketing & Growth 

Milaap - Head - Marketing & Growth  ,Job Description for Milaap - Head - Marketing & Growth  in Milaap in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Milaap - Head - Marketing & Growth  in Milaap in  Bangalore for (8-10) years of experience. Apply Now!