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Senior Executive HR at Micromax Electric
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Micromax Electric - Manager - Brand Marketing (5-7 yrs)
- Develop brand communication campaigns in line with the product roadmap and market requirements
- Coordinate with product and sales teams to develop the relevant communication roadmap
- Liaison with the Creative agency to develop marketing communication elements for new launches and initiatives
- Own the complete Go-to-market- process from campaign briefing to roll out
- Conceptualization and execution of promotions & POS elements along with the panel of printers.
- Track and measure impact of communication strategy and marketing programs on business parameters alongside competitor analysis.
- Manage budget for various ATL activities, promotional material etc and tracking of expenditures within the budget allotted through cost control management.
- Driving the various agencies to ensure faster TAT for devising external and internal communication
- Research on market trends, consumer behavior and tracking competitor marketing strategy.
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