Micromax Electric - Manager - Brand Marketing

- Develop brand communication campaigns in line with the product roadmap and market requirements

- Coordinate with product and sales teams to develop the relevant communication roadmap

- Liaison with the Creative agency to develop marketing communication elements for new launches and initiatives

- Own the complete Go-to-market- process from campaign briefing to roll out

- Conceptualization and execution of promotions & POS elements along with the panel of printers.

- Track and measure impact of communication strategy and marketing programs on business parameters alongside competitor analysis.

- Manage budget for various ATL activities, promotional material etc and tracking of expenditures within the budget allotted through cost control management.

- Driving the various agencies to ensure faster TAT for devising external and internal communication

- Research on market trends, consumer behavior and tracking competitor marketing strategy.