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24/11 Muthu Karuppan
HR at Mfine

Views:205 Applications:42 Rec. Actions:Recruiter Actions:11

Mfine - Associate Manager - Content Marketing (5-7 yrs) Premium

Bangalore Job Code: 1185051

About the Role:

A content marketing professional with a proven track record of handling B2C and B2B content marketing initiatives, across digital domains and offline channels. Creativity, eye for detail, ownership, ability to work cross-functionally, and quick learning-if these terms resonate with you, you're an ideal fit!

In this role, you will:

- End-to-end content strategy for all MFine digital channels including social media platforms

- Lead a team of copywriters for branding and digital communications

- Coordinate with the design team for all branding, social, and digital initiatives

- Driving MoM growth for the MFine Community on FB, Instagram, and other channels

- Taking care of all the video collateral for the brand & growing the MFine YouTube channel

- Ideation of brand campaigns, collaborating with agencies for execution

- Handling B2B communications for the brand's corporate clientele

- Leading content marketing initiatives for new product launches (pitch decks, product videos & more)

- Planning product marketing initiatives and execution through social channels

- Work closely with the performance marketing team wrt content to meet campaign objectives

- Work closely with stakeholders for marketing plans on new & existing services across various categories

- For this role, we value individuals who have/are:

- Bachelor's/PG degree in journalism, English, communications, or a related discipline

- 5-7 years of proven track record of handling B2C and B2B content marketing initiatives

- Expertise in handling influencer marketing for smaller & larger campaigns across social channels

- Exceptional research and creativity skill

- Outstanding verbal and written communication in English with interpersonal skills

- A good grasp of the different social media insights dashboards

- Ability to work independently and with multiple stakeholders to meet deadlines

- Excellent organizational skills and multitasking ability

Women-friendly workplace:

Maternity and Paternity Benefits

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