Metron Security - Digital Marketing Specialist

As a Digital Marketing Analyst, you'll play a key role in designing, executing, and optimizing integrated digital campaigns. You will be responsible for interpreting digital data, identifying trends, and making actionable recommendations that enhance performance and align with company goals.

Key Responsibilities:

- Campaign Strategy & Execution: Develop and manage end-to-end digital campaigns, including defining goals, content strategy, calendar planning, and resource alignment.

- Integrated Digital Marketing: Oversee a full-funnel digital approach spanning SEO, SEM, display ads, social media, content syndication, and website experiences.

- Cross-functional Collaboration: Coordinate with teams such as Sales Enablement, Product Marketing, Content Marketing, and Field Marketing to ensure campaign cohesion and effectiveness.

- Go-to-Market Planning: Sync campaign rollouts with product launches and company-wide initiatives in partnership with Communications and Social teams.

- Performance Analysis: Track, analyze, and report on campaign performance to stakeholders, offering insights and recommendations for ongoing optimization.

- Creative Development: Work closely with content teams to develop compelling campaign messaging tailored to key audience segments.

Required Skills & Experience:

- 4+ years of experience in digital marketing, preferably in B2B or tech sectors.

- Hands-on experience with ad-tech platforms, email marketing tools, marketing automation systems, and webinar software.

- Strong ability to craft, edit, and repurpose marketing content across multiple channels.

- Proven understanding of lead generation, nurturing strategies, and funnel optimization.

- Familiarity with technology products, especially in cloud security, networking, or enterprise infrastructure, is a strong plus.

- Exceptional communication, collaboration, and project management skills.