MetaRain - Performance Marketing Specialist - BTL Marketing

Job Description:

- Responsible for managing the BTL initiatives & activities.

- Own both creation and execution of promotions calendar.

- Work with buying and inventory planning teams to plan inventory in an effective manner.

- You will be responsible for shaping the strategy and planning, executing & measuring the performance of our BTL/TTL marketing campaigns across Bangalore.

- Working closely with internal teams to implement the BTL campaigns.

- Develop campaigns with a goal to increase visibility and to enhance brand adaption.

- To Identify and develop new markets for expanding the reach.

- Vendor management.

- Create promotions to drive revenue, margins, etc.

Desired Profile:

- Ability to juggle multiple priorities and excel in a lean work environment.

- Self-motivated and comfortable working independently with minimal supervision.

- Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights.

- Experience in strategizing and executing the BTL activation plan for the organisation.

- Experience in negotiating costs with activation/BTL agencies while ensuring quality.

- Demonstrated ability to drive end to end demand generation programs.

- At least 2 - 4 years of experience in ATL/BTL marketing, trade marketing or related field.

Personal attributes and competencies:

- Demonstrated extreme customer focus.

- Sharp, analytical, and thoughtful.

- Thoroughly thinks through problems to come up with solutions.

- Gathers the right input/data.

- Proven ability to successfully thrive in an ambiguous environment and changing market conditions.

- Strong team player, acts like an owner, and ultimately focused on delivering results with high standards.