Head - Talent Acquisition at Meru Cab Company Pvt. Ltd.
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Meru Cabs - Manager - Marketing (5-6 yrs)
Campaign Management :
- Identify consumer segments, manage Consumer Life Cycle, design & drive consumer engagement to improve performance from each segment.
- Ability to ideate, conceptualize and drive local consumer demand and marketing activities.
- Implement marketing automation campaigns & data analysis for the campaign effectiveness.
- To plan strategic & tactical promotional activities by identifying, assembling and coordinating requirement to drive demand
- To evaluate marketing campaigns and prepare activity reports by collecting, analyzing, and summarizing sales data.
- High focus towards execution abilities as the person will be driving implementation of all plans in various branches with clear focus on driving demand
Partnerships :
- Drive Customer acquisition from partnerships, analyze and communicate partner metrics
- Understand the business needs & accordingly drive partnership, affiliations and consumer engagement opportunities
- Structure agreements & negotiate commercials (if required) with the above-identified partners.
- Drive the action plans & generate consumer demand from partnerships/alliances
Marketing Operations :
- Handle marketing operations entirely; media planning & buying,creative development, collateral production & distribution.
- Develop, deploy communication campaigns across media vehicles - ATL & BTL and liaising with digital media
- To monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Essential for a candidate :
1. Experience in campaign management, marketing automation
2. Ability to work with ad agencies, agency briefing and media buying agencies.
3. Excellent communication & creative skills
4. Good track of commercial acumen & execution expertise
Sectors to focus on :
Consumer products, telecom, retail banking, taxi, and e-commerce
Background :
- MBA in marketing + Engineering
- Candidates from Mumbai only should apply.
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