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Chief Growth Officer at MergerWare
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MergerWare.com - Content Manager (3-15 yrs)
Content Manager
Highlights of role :
This professional is responsible for creating and executing a Content Marketing strategy designed to engage and delight our audience, always aligned with our business goals. This person's main objectives are to increase our visibility and brand awareness, bringing a qualified audience aligned with our personas. We are looking for a very hands-on professional, who can manage a full content program but at the same time demonstrate proven writing and copywriting skills.
Your impact on this position :
- Develop the content strategy based on the company's goals, suggest and own the content KPIs
- Create and document the content plan based on buyer persona development, content mapping, keyword research, etc.
- Manage the editorial calendar, suggest formats, topics, etc.
- Work with a team of internal and external freelance writers to keep the content machine running smoothly.
- Review content and copy created by freelancers and other team members.
- Ensure that everything is high-quality, without errors, and achieves its objectives.
- Write compelling copy for Ads, Sites, Landing Pages, etc.
- Contents could be M&A blogs, whitepaper, video contents, video interview , thought leadership contents, contents partnership
What we are looking for :
- 3+ years of experience in a content marketing related role
- Experience in managing content creation and publishing in multiple formats and platforms.
- Understanding of customer journey and Inbound marketing
- Super strong proofreading and writing skills
- Organization and time management skills
- Digital marketing performance knowledge
- Experience with Google Analytics
- SEO knowledge
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