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Senior Consultant at Upgrade HR Consulting Pvt Ltd
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Merchant Marketing Manager - Payments Technology Firm - IIM/FMS/MDI/XLRI (12-15 yrs)
ROLE & RESPONSIBILITY :
- The candidate would the sole owner of the IN-Merchant portfolio and lead end-to-end marketing initiatives for merchant acquisition, engagement and develop effective retention strategies.
- Work closely with head of marketing, non-managed, marketplace and channel partnership BU leads to plan and execute marketing programs for priority verticals and merchant segments.
- Enable sales efficiency by creating vertical based value props & sales toolkits for the sales team.
- Engage and work closely with key partners to develop new initiatives and co-marketing strategies for merchant acquisition/engagement.
- Regular monthly reporting of campaign KPIs
- Work closely with key stake holders (internal & external) and be the go-to person for all current and future merchant initiatives in India.
- Pro-actively contribute direction & ideas for campaigns/projects on all aspects of digital marketing, social etc.
- Effectively communicate marketing briefs to internal or external design/development teams.
- Partner with cross-functional leaders and colleagues to inform on India's merchant marketing strategy.
- Establish, and manage marketing vendor and agency relationships
- Develop a strong understanding of client's products, industry trends and leverage new marketing trends & technologies.
WORK EXPERIENCE, SKILLS & REQUIREMENTS :
- A professional marketer with min 12-15 year's track record of successful campaigns, managing strategy and execution for an ecommerce company, a digital brand, financial payments or a leading digital agency.
- Excellent channel planning experience with an ability to map customer touch-points with brand and customer benefit, thereby developing a holistic digital strategy.
- Strong experience in using data / insights & analytics to drive marketing decisions and strategy.
- Demonstrated know-how with: Email Marketing, Google Analytics, Ecommerce, PPC, Affiliate Programs, CRM and Social Media.
- Experience of working with merchant partners.
- Strong presentation and communication skills.
- A heavy internet user with extreme customer obsession.
- Excellent people skills and an ability to work with cross-functional teams.
- Good analytical skills with a strong focus on ROI.
- Independent, motivated self-starter who relishes working in a fast paced environment.
- MBA from a premier institution.
- Growth hacking skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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