Mensa Brands - Performance Marketing Role - eCommerce Vertical (2-5 yrs)
We build global digital brands from India by partnering with the right entrepreneurs, investing into the business and bringing our expertise to scale the brand. We are a team of passionate digital-first professionals who bring hands-on experience and requisite domain knowledge with a proven ability to scale businesses selling on e-commerce platforms. We truly believe and live by our value of Caring Meritocracy and are looking to hire people who are curious, agile and who thrive in collaborative, hustle and emerging working environments.
Bring Joy to customers by building global brands for the digital age
Partner with the best founders to grow digital - rst brands using technology
- Think Big - Think 100x. Use technology for non- linear growth. Failure & experimentation are essential for growth
- Fair, Fast & Founder Friendly - Be partner of choice, who is ethical, transparent and collaborative
- Customer Delight - Customer love matters. Each of our brands needs to be in the top decile of consumer experience
- Caring Meritocracy - Attract and grow the best talent. Create an inclusive culture where the best ideas win and you have the obligation to engage and dissent
- Frugality - We are frugal with capital and use innovation to grow our brands in a sustainable manner
- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
- Manage all efforts and goals on organic and digital paid media: Amazon Ads
- Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends
- Ideate and execute strategies for keyword optimisation, campaign restructuring, improved targeting of the users with the ultimate goal of conversion and traffic to product pages/categories
- Establish processes for monitoring, measurement, and optimization through institutionalising performance marketing metrics that correlate to business impact
- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Amazon/FlipKart as partners
- Experience in handling campaign planning, optimization for both performance and brand impact (digital)
- Thorough understanding and hands-on experience of Amazon Ads and Amazon PPC campaigns, as well as Flipkart/Myntra advertising platforms.
- Deep understanding of, and experience of working on, Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, etc.
- Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on on-site visits and app instals.
- Additionally, it would be good to have experience with optimisers such as Facebook Marketing Partners.
- 2 to 4 years of relevant professional experience with digital media; Google Certified Professional preferred