Brand Marketing Manager Duties/Responsibilities: - Analyze brand positioning and consumer insights - Shape and communicate our vision and mission - Translate brand elements into plans and go-to-market strategies. - Lead creative development to motivate the target audience to "take action" - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Monitor market trends, research consumer markets, and competitors' activities - Map social media sentiment and competition/category plays on social media - Understand how digital marketing can enable growth in the brand and formulate an annual operating plan to achieve the same - Plan and execute content across brand touchpoints - marketplaces, website, app, offline - Add and manage social media channels and grow the brand on the same - Create & execute a holistic Influencer marketing intervention for brands - Refresh brand content assets to improve CTRs and conversion rates - Constantly improve brand content on marketplaces to improve conversion rates - Monitor, analyze & report key social media metrics Required Skills/Abilities: - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Excellent understanding of content marketing & its applications for growth - Ability to execute content optimization on marketplaces - Up-to-date with the latest trends and marketing best practices Education and Experience: - Degree in marketing or a related field - Proven working experience as Brand Manager or -Associate Brand Manager - Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

Noida

Delhi NCR

Mensa Brands - Brand Marketing Manager 

Mensa Brands - Brand Marketing Manager  ,Job Description for Mensa Brands - Brand Marketing Manager  in Mensa Brands in  Noida Delhi NCR for (3-4) years of experience. Apply Now!

Job Description for Mensa Brands - Brand Marketing Manager  in Mensa Brands in  Noida Delhi NCR for (3-4) years of experience. Apply Now!