Brand Marketing Manager

Duties/Responsibilities:

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies.

- Lead creative development to motivate the target audience to "take action"

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors' activities

- Map social media sentiment and competition/category plays on social media

- Understand how digital marketing can enable growth in the brand and formulate an annual operating plan to achieve the same

- Plan and execute content across brand touchpoints - marketplaces, website, app, offline

- Add and manage social media channels and grow the brand on the same

- Create & execute a holistic Influencer marketing intervention for brands

- Refresh brand content assets to improve CTRs and conversion rates

- Constantly improve brand content on marketplaces to improve conversion rates

- Monitor, analyze & report key social media metrics

Required Skills/Abilities:

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Excellent understanding of content marketing & its applications for growth

- Ability to execute content optimization on marketplaces

- Up-to-date with the latest trends and marketing best practices

Education and Experience:

- Degree in marketing or a related field

- Proven working experience as Brand Manager or -Associate Brand Manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

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