Melorra - Manager - Digital/Social Media Marketing - IIM/MDI/ISB/FMS

Role & Responsibilities:

- Drive acquisition, awareness & engagement across all key digital channels with a focus on Conversions, Cost Per Order and CAC.

- Track, measure, and revise campaigns based on performance to further optimise ROI.

- Work closely with Product and Merchandising teams to plan, execute and report marketing campaigns.

- Research, assess & implement best & emerging industry practices

- Run experiments with clear success/failure metrics

- Gather market insights & do competition bench-marking

- Manage multiple agencies to produce high quality outputs on time and on budget

Requirement:

- Must have hands on experience in running ads across Google and Facebook.

- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.

- Understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.

- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.

- Graduate from Tier-1 Engg/B-Schools