Melorra - Head - Digital Marketing

- Own consumer / user traffic, conversions and revenue growth

- Own, define and drive growth strategy across different channels.

- Insights: New User, New Campaign, New Channels, New Categories / Products, Automation to beyond metro, beyond google and Facebook

- Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence

- Stakeholder Management: Drive growth through brand, merchandising, product and CS

- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with target