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Senior Manager HR at Melorra
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Melorra - Assistant Manager/Manager - CRM - IIT/NIT/IIM (1-5 yrs)
1. Design of comprehensive campaigns for user retention, mapping the user journey
2. Monitoring and improving the cohort performance and LTV of the customers
3. Troubleshoot issues impacting campaign performance and communicate with relevant stakeholders.
4. Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, LTV, Open Rates, Click Rates, Inbox Delivery, etc.
5. Knowledge of relevant communication tools and channels.
6. Data driven experimentation and insights to drive growth of channel and meet monthly targets.
Work Experience required -
- 1-5 years of hands on Retention/Digital marketing experience
- Tier 1 Engg/B-School ( NIT, IIT, IIM etc)
Critical Attributes/ Key Skills required : -
- Knowledge of marketing automation tools (preferred most proficient in data analysis and in sighting using Excel, SQL. Good analytical skills.
- Excellent communication skills; experience in coordinating within and outside teams, relationship management.
- Aptitude for producing results in fast paced environment - deliverable focused.
- Innovative, Creative.
- Self-motivated individual. Lead by example.
- Performance and outcome focused individual.
- Enthusiastic. Energetic. Adaptable to change. Receptive to feedback.
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