Meesho - Senior Growth Associate - Influencer Marketing

Meesho Profile

Meesho is the largest Social Commerce platform in India with the vision of enabling100 Mn small businesses to succeed online. We have a presence in ~5000 cities and towns in India. In the last five years, Meesho has enabled more than 10 million entrepreneurs, mostly women, to create their own professional identity, grow their businesses and become flag-bearers of change in their communities. We raised $300 Million in the last funding round (Series E) led by Softbank Vision Fund. Our existing investors include Prosus (Naspers), Facebook, Sequoia and Elevation Capital (SAIF Partners) among others.

Meesho is headquartered in Bengaluru, India and was one of the three Indian companies to be selected for Y Combinator in 2016. In 2018 and 2019, Meesho was named by LinkedIn as India's Top 25 Startups to work for. Meesho was also featured in Y Combinators Top Companies List 2020 and has made it to Fast Company's The Worlds 50 Most Innovative Companies in 2020.

Our Vision:

We are on a mission to enable small businesses and individuals to start a business online without any investment.

Why is this our Vision?

Small businesses are the backbone of India's economy with 90% of all GDP contribution, but they are still offline and have struggled to become successful online.

We believe that India's economy will truly be digitised when small businesses become successful online and we want to enable that revolution.

Our Mission:

Enable anyone to start their online business, without any investment.

Our Story

Meesho was started by Vidit Aatrey and Sanjeev Barnwal with the idea to enable mom & pop stores to sell online. Later they realised their primary users were actually sellers who did not own a shop, but used to sell in their social network. The founders quickly realised that this is how small businesses will work in the future and built a product to democratise social commerce and enable literally anyone to start their own venture. The founders quickly pivoted to enabling social sellers/entrepreneurs monetise their network by providing supply, logistics and payments infrastructure. Today Meesho has helped ~7M entrepreneurs start their business. Meesho is headquartered in Bengaluru, India and was one of the three Indian companies to be selected for Y Combinator in 2016. It was also a part of the first batch of Google Launchpad -Solve for India programme. In 2018 and 2019 (for two consecutive years), Meesho was named by LinkedIn as LinkedIn India's Top 25Startups - 2019 to work for based on top talent pull, jobseeker interest and levels of professional engagement with its employees. Meesho has also featured on Y Combinators Top Companies List 2019 and its recent 2021 list, has made it to Fast Company's The Worlds 50 Most Innovative Companies in 2020 and was declared as The Young Turks Startup of the Year at The India Business Leaders Awards 2020by CNBC TV-18.

About the Role

- Drive exponential growth for Meesho leading different initiatives in user acquisition

- Strategize, plan and execute new user acquisition across Paid & Unpaid channels

- Own end-to-end execution of one acquisition channel, coordinating with external and internal stakeholders

- Lead new experiments/projects for growing the user base for Meesho

- Continually manage and optimize processes for meeting KPIs

What we look for

- Great problem-solving and communication skills.

- Undergrad from a premier institute with 1/2+ years .

- Preferred experience in a high growth firm, startup, etc. in a business/ strategy & ops/ marketing role