Upgrade to Pro Member
Meesho - Head - Paid Marketing (4-8 yrs)
Meesho - Head - Paid Marketing
Job Brief :
- Lead the implementation of our paid channel marketing strategies through different channels like Facebook, Tiktok and other affiliates
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using different tools
- Research and test partnerships with new affiliates to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track of competitor movement and market situation
Must have skills :
- Previous working experience as digital marketer/channel manager for 4-8 yrs
- A proven track record of successful marketing campaigns
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, re targeting, social network advertising (Facebook marketing, Tiktok campaigns and other affiliate channels)
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Must have handles 10cr budget min annually
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Strategic thinker with great analytical skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
