Meesho - Growth Lead

Experience : 4 - 8 Years

As a Growth Lead you will be responsible for online growth of Fruits & Vegetable vertical, which is a B2B2C business model. This is a mini start-up within Meesho which is growing and scaling rapidly. You as a Supply Head will have opportunity to set-up the business right from very first phase. Mapping and growing out demand, supply, and retention will be some of the key factors of your role.

Responsibilities :

- To lead the entire dealer acquisition channel: Online, Affiliate and Alternate Acquisition channel

- Will be responsible for building the dealer acquisition strategy and executing it to rapidly scale the dealer penetration in Bangalore and scale it to other cities

- Drive and manage all paid B2B, B2C and channel partnership campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance.

- Ensure successful campaigns by managing bids and budgets to successfully meet the predefined KPIs

- Optimise campaigns across multiple channels to deliver the best return on investment.

- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset.

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.

- Use different mediums such as Digital marketing, Growth hacks, Advertising, Referrals for growth of the organisation

- Brainstorming new ways of segmenting potential customers and means of communication, leading into quick-test pilots (what works/what doesn't) for increased relevant usertraffic.

Must-Have Skills :

- 2 to 4 years Experience in online growth marketing

- Strong analytical rigor and problem-solving skills

- Strong communication & Interpersonal skills

- Proficient in MS Office

- Proactive takes initiative, self-motivated, team player

- Strong collaboration, stake holder management and interpersonal skills

- Willingness to hustle