Medvarsity - YouTube Channel Manager

The exciting role is responsible for the day-to-day operation and short to mid-term strategy for Medvarsity channels on YouTube. This encompasses the channel subscriber acquisition strategy, content strategy, scheduling and delivery; and working with the strategy to grow the YouTube network - growing subscribers and views in order to meet the agreed audience KPI's and profit targets in the budget.

Role Responsibility : 

- Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be to grow the audience in content and regions with the most effective commercial return.

- Manage the supply of video clips either from in-house or from third-party sources. This includes relationship management of external partners as well as internal service providers. - Ensuring that all content that is uploaded is approved.

- To manage promotions and live events on the channels.

- Oversee all written editorial across all videos, channel home pages, and any off-site blogging/promotion and make sure it is of a consistently excellent standard.

- Take responsibility for the overall look and design of all channels and make sure they obey all relevant branding guidelines.

- Create a slate of original content which complements archive clips and delivers on wider Medvarsity`s business objectives.

- Along with the marketing team, create and implement a network schedule of when clips should be set live, in accordance with the editorial vision for the channels, required rights/holdback requirements, workflow issues, as well as other contractual obligations, and cross-platform promotional and marketing campaigns

- Research on what content (Medvarsity and other) is performing well on YouTube as well as other healthcare sites, in order to advise on channels- content needs, and generate ideas

The Ideal Candidate : 

- Direct and extensive experience with running YouTube/Vimeo channels or other, similar community-driven online video portals. Must be able to demonstrate having successfully grown an online community (channel or channels) in terms of both subscriber numbers and video views/engagement.

- Must have a good understanding of the operational challenges of sourcing, clearing, and publishing online video .

- Have a proven understanding of the current global digital landscape outside of YouTube, including relevant online locations for popular video sharing sites and popular social networks.

- Understanding of the production process of television/video will be a plus.