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22/01 Nitthin Chandran
Product Head at MedPiper Technologies Private

Views:134 Applications:44 Rec. Actions:Recruiter Actions:14

MedPiper - Manager - Social Media (4-7 yrs)

Bangalore Job Code: 884425

- MedPiperTechnologies operates across the multiple businesses of MedPiper platform, MedLearn, and MedToday under the brand umbrella of MedPiper. MedPiper is the parent to a digital network that brings medical practitioners various opportunity alerts, CME & career pathway courses, trends, research and updates, and thousands of hours of learning content to their fingertips, and is constantly looking to push the envelope on user engagement and monetization.

- The MedPiper platform grew out of the vision to create a global practitioner database focused on enabling better discovery and transparency among HCP(Healthcare Practitioners), which will shape the future of the Healthcare industry. We're building out on a $500 billion global opportunity and are scaling across the globe, backed by YCombinator and other VCs.

What we are looking for :

- A social media manager who wants to work and help build an international brand's voice and personality via social media. This includes monitoring the content on our platform on a daily basis to find content to cover online, finding intelligent ways to marry your own insight and creativity, and coordinate with agency partners to support the overall Social Media effort.

- You will need to be the sort of person who can handle the 'always-on' social media needs of a digital brand but do so quickly and efficiently.

- Work will include attending shows and events, and thinking on your feet to work within difficult timelines at said associations.

- Social media for MedPiper is also equal parts content understanding and marketing: so you will need to be someone who can look at a creative or a campaign idea and understand if this makes sense for the brand, while taking brand briefs and understanding how to disseminate them to the agency partners and vendors.

- Finally: you need to be the sort of person who has fun with social media and knows how to make it work for you and your brand.

Specific Skills Needed:

- Handling strategic planning and preparing the annual marketing plan for the brand and content pieces.

- Managing end to end communication and social strategy.

- Social media management - working closely with the digital agency to develop the on-going social media calendar and keeping the brand relevant amongst key TG. Maximizing on topical events/days, identifying amplification opportunities on social media will all be key to the role.

- Analyse customer data comprising own analytics as well as other consumer research, to ensure data-driven insights and decisions are incorporated into marketing spend. Keeping a tab on competition and open to trying out newer formats.

- Closely work with internal teams for timely execution across channels - Content, Publishing and Internal performance marketing team

Skills, Qualifications and Experience :

- 4 to 6+ years of experience in working with consumer-facing brands, handling communication, media planning, and social media.

- Understanding of the marketing ecosystem, agency networks, and competitor info.

- Creating comprehensive marketing plans across multiple channels/ initiatives, estimating marketing budgets, and prioritizing

- Knowledge of social media analytics and measurement tools

- Ability to use and analyze data from Facebook Ads Manager, Twitter Analytics

Plus:

- Ability to create social media copy and critically judge creative execution from the agency partner

- Experience working with Photoshop or the Adobe Creative Suite, data tools like Google Analytics, MixPanel and Amplitude.

- Experience working in social media for brands, and working with external partners like meme networks or merchandise vendors

- An understanding of shooting videos and photos on a mobile phone for behind-the-scenes and social media bytes

Women-friendly workplace:

Maternity and Paternity Benefits

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