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Specialist - TA at Medlife.com
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Medlife - Senior Manager - Performance Marketing/Online Marketing/Digital Marketing (8-15 yrs)
This role involves leading the digital performance marketing function of India's largest e-health platform. You will be responsible for all paid Traffic, App installs, and lead generation and work on customer management across Medlife's business units. Working within the Revenue & Growth team will also give you exposure to the core business, with your role having a direct impact on the company's top-line. You will need to be a driven, detail-oriented and consumer-centric person with strong functional knowledge of performance marketing to thrive in this role.
What You'll do:
- Manage a team of high-performing digital marketing professionals
- Driving the strategy on Performance marketing across channels - Google, Fb, Affiliates, Programmatic
- Monthly and yearly planning and driving execution across campaigns to meet daily business objectives
- Driving channel efficiencies and managing spends effectively
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs and LTV of customers
- Generate quality leads for our properties and optimize lead capturing funnel
- Drive communication strategy with the in-house design team
What makes you a great fit:
- 8+ Years of experience in any online paid marketing channels (eg: Google Adwords, Facebook Ads, Youtube Ads, etc.)
- Smart & driven with a never-ending hunger to learn
- Strong bias for action
- Detail-oriented, analytical and comfortable with spreadsheets
- Able to effectively prioritize & manage your time
- Team player but independent and self-starters
- Experience in MS office & web analytics tool
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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