Medicover Hospitals - Head - Regional Marketing

Regional Marketing for Vizag

- As Head of Marketing leads the team of Referrals (Doctors, Corporate & Insurance), Internal Branding, Credit Billing and Collection

- Takes care of ATL, BTL and TTL activities

- Mentor the team to generate and increase new OP business

- Accountability of increased revenue to the Hospital

- Market and industry mapping, gathering and analyzing data regarding competitor pricing

- Service existing Clients and Medical Centers along with retention and long term engagement

- Identifying new clients connect with key persons to understand requirements and conducting pricing and contract related negotiations.

- Plan and organize initiatives like camps, seminars , conferences and organize outreach programs with Corporate and prospective patient community

- Tracking leads mediated through TPA's, Insurance companies, Camps and Seminars

- Fieldwork to understand and develop sound marketing plan and explore newer geographical areas and new markets

- To execute various activities planned as per phase wise business plans like Camps and Patient Education Program etc.

- To maintain and follow-up outstanding payments

- Handling grievances and provide solution

- Monitor conversion report and find possibilities to improve the same