Medicover Fertility - Head - Digital Marketing

- Implement and manage overall marketing strategy, communication, budget allocation and ROI from different digital marketing channels.

- Developing and implementing effective search engine optimization (SEO) /SEM strategies.

- Scale content, paid, affiliate and database in line with business goals.

- Brand building amongst its potential customer base, Responsible for the CPL / CAC and ownership of performance management, working closely with brand companies.

- Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities.

- Working with different teams to ensure marketing initiatives are in line with company's short term and long-term strategy.

- Strong business acumen with expertise in creating business development procedures, online marketing alliance, marketing & branding strategies.

- Develop and execute on monthly, quarterly and annual marketing plan and strategy Strengthen different marketing channels like, Paid, offline and affiliate to achieve with business goals

- Ensure our brand message is strong and consistent across all channels and marketing efforts.