Media.net - Senior Manager - Performance Marketing

About us: Media.Net

Media.net is a leading global advertising technology company that develops innovative products for publishers and advertisers. Media.net is among the top 5 ad tech companies worldwide by market cap and runs the second largest contextual advertising business worldwide by revenue. Media.net has 1200+ employees worldwide. Our work spans across the ad tech spectrum - search, mobile, display, native, local, video & more. With offices all around the globe, Media.net is both large and small! It's got the culture of a startup with the stability and resources of a larger organization. We have a flat hierarchy, great perks and benefits, and an amazingly progressive culture.

Media.net continuously identifies new market opportunities by creating new products and entering in new strategic partnerships around the world. To fuel the next level of growth, we are looking for rockstar performance marketeers who can help us conceptualize, execute, and scale new business bets.

A Day In Your Life At Media.Net

As the Performance Marketeer, you will be expected to leverage your expertise in performance marketing combined with strong analytical skills to scale new and existing businesses and ensure commercial success. You will be responsible for helping us scale to a multi-million dollar business by leading a team to optimize complex ad campaigns and deliver results.

Is this you?

- You have a successful track record of running campaigns across SEM, Display and paid social and a hands-on knowledge of different bidding and optimization methodologies.

- In addition to Google Adwords and Facebook AdManager, you have a deep knowledge of GTM, GA and attribution modeling.

- You live, breathe and own ROAS, CAC, LTV, QS, CVR, Ad Rank, Split Testing & Landing Page Optimization

- You are driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the senior leadership team.

- You have an innate curiosity to understand new products, the competitive landscape, target audiences they are built for and end marketing goals.

- You have a deep understanding of different audiences and the importance of consumer trends in building a solid foundation for any campaign.

- You have the ability to handle a monthly ad spend of $150K across multiple product categories while achieving performance goals

- You can collaborate with the creative, tech, business development & data team to build effective products as per the market need and effectively map them to the target audience.

Are you ready to make a splash in the $200bn digital marketing industry?

Who should apply for this role?

Your key responsibility is to achieve your team's periodic performance marketing goals at an optimal cost.

- Lead performance marketing activities with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualisation, keyword/placement research, account structuring, Ad Rank improvisations, conversion funnel optimisation & Reporting.

- Own user acquisition metrics to achieve weekly, monthly, and quarterly performance goals.

- Optimize media buying decisions by using vast sources of data: Campaign Reports, Internal databases, Competitor analysis and market intelligence

- Hire and manage a team of digital marketers who will build and execute performance marketing campaigns in- house for Paid Social and Search

- Be at the forefront of latest Ad tech developments, Product research & market opportunities to diversify & scale the business.

Preferred Qualifications

- Bachelor's degree in any stream (PG/MBA preferred but not mandatory)

- 5 - 8 years experience in Performance marketing involving data analysis, funnel optimisation, methodological A/B testing and other channel strategies

- Minimum 2 years of hands-on experience in Adwords User Acquisition campaigns and Remarketing across Google Search and Display.

- Experience in building, managing, and retaining teams of performance marketeers in a fast-paced digital environment.

- Google Adwords, Google Analytics and Google Tag Manager certified.

Benefits and Culture

At Media.Net people love their jobs, and not just because we offer the most competitive salaries in the industry. Our excellent benefits include everything from great medical and life insurance to catered meals. Our workspaces are comfortable and fun, complete with bean bag chairs, ping pong tables, and all the snacks you can eat. We have no dress code (tee-shirts are a-ok!). We have flexible work hours and flexible holidays, which means that teams pick their own work hours. Media.Net has its own concierge desk that doubles up as a travel agency.

We are passionate about building the next generation of contextual advertising products, and we believe that happy employees are the key to achieving this goal. If you like the idea of working in an exciting workspace on cutting-edge internet products that make a truly global impact (and wearing flip-flops to work), then we want to get to know you!