Media.net - Senior Manager/Associate Manager - Business Development/Account Management & Campaign Optimization

Job description:

Media.net is a leading ad tech company comprising of 1,300+ talented employees exclusively focused on developing innovative monetization products for digital publishers.

By revenue, Media.net runs the one of the top 5 largest contextual ads program globally. We work as the trusted advisor to top management across various large publishers. We provide our publisher clients with expert advice, comprehensive access to the best monetization opportunities, and outstanding execution via highly customized solutions across all advertising formats - search, native, display, content, video, mobile, product, local and social ads. We consistently deliver long-term superior performance by using leading-edge technology, algorithms, high-quality research, and proprietary processes that allow us to display the most precisely targeted, highest paying ads.

We have a global footprint of offices spread across New York, Los Angeles, Dubai, Mumbai, Bangalore, Zurich, Frankfurt, etc. Some of our publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News and many more.

Find more about us here: http://careers.media.net

Hiring for : Mumbai, India

Job Responsibilities Include :

- Independently use strong analysis, interpretation and independent judgment of client traffic to provide feedback to programmatic demand partner clients for campaign optimization to drive growth and volume.

- Developing Campaign Strategy, Monitoring and Optimizing for spend and performance to capture customer marketing KPIs.

- Manager overall account growth.

- Identify and seize opportunities in an account; Create and support multi-product solution promotions and collaborate with the in-market sales team to create a growth strategy for potential advertisers.

- Use advanced optimization techniques and work on products across Google, Mobile and Video, Analyze trends and develop bid strategies, manage creative assets and make budget allocation decisions across the book of business.

- Collaborate effectively with vendors and in-market sales team to drive growth plans of our large advertisers

- Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.

- Contribute to documenting best practice guides, socialize scenarios that adversely impact performance and follow process guidelines. participate in knowledge sharing, identify process gaps and assist on projects that improve the team's overall performance.

Minimum Qualifications :

- BA/BS degree or equivalent practical experience.

- Minimum 1-2 years of relevant experience (below mentioned) in managing online marketing campaigns.

Preferred Qualifications :

- MBA or other advanced degrees.

- Proficiency in the display ecosystem of ad networks, demand-side platforms (DSPs), first-party and third-party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms.

- Ability to manage auction-based display campaigns across the Google Marketing Platform and Google Ads for large, complex clients focused on performance goals.

- Effective analytical skills.

- Excellent business acumen, problem-solving and project management skills.