Profile Sketch:

Designation: Manager/Senior Manager - Campaign Management

Role Summary:

- The Manager/Senior Manager, is responsible for delivering successful performance-based campaigns across various supply sources. He/She will provide thought leadership on campaign architecture and will serve as a key lead in the expansion of relationships with our advertising partners.

- This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless strategies.

Role Sketch:

- Oversee all aspects of the campaign - campaign strategy, tagging recommendation, console setup, delivery management (pacing, budget, spend), analysis and reporting

- Liaise with all the key internal groups on the account (product, research analytics, ad ops, and operations)

- Monitor and communicate programs, and adjust as needed to address adoption gaps and optimize performance

- Drives campaign execution planning including - channel plan, test & learning plan, campaign forecast, resource support plans and key milestone deliverables to deploy on-time.

- Partners with multiple internal and external functional teams to drive the initiative forward, provide status updates, ensure deliverables are met, provide impact assessments and recommendations and/or adjust schedule and plan as needs of the business shift.

- Ensures on time preparation of plan as well as consistency and accuracy of KPIs, reach, timing, and messaging.

- Develop and oversee the execution of specific campaign programs including performance tracking and the identification of gap-closing measures to drive future marketing decisions and campaign optimization.

- Closely collaborate with the Business Development team to optimize how we target accounts to drive increased adoption and expand their usage, through the right level of enablement

- Mentor and develop the team, including goal setting, collaboration, training, feedback reviews and other career development opportunities

- Ensure that the team is fully trained on all aspects of campaign setup, optimizations, tactics, data analytics as well as the development of writing and presentation skills.

- Deliver case studies on success stories

Skills required:

- Metric-driven mindset focused on setting and measuring KPIs

- Excellence in building cross-functional relationships and alignment

- Excellent project management skills and ability to work cross-departmentally

- Creative, collaborative, and resourceful

- Ability to multi-task and prioritize in a fast-paced and dynamic work environment

- Excellent written, verbal, and visual presentation skills

- Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)

- Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions

- Strong analytical, problem solving and critical thinking skills

- Forward / innovative thinker with ability to design / deliver within current capability, process, technology

- Ability to deal with difficult/sensitive situations & appropriately resolve conflicts

- Train entry level employees

- Collaborative team-player yet comfortable with independence

- Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives daily while maintaining a profound attention to detail

Work Experience:

- 5+ years of digital media experience across display, video, social and mobile