If you are passionate about working in the Performance Marketing space and love playing with numbers, here is a role for you. Keep reading! At Media.net, we pride ourselves on hiring some of the smartest minds in the industry. These are the game changers, the visionaries who also roll up their sleeves &amp; get stuff done! What a fantastic combination of skills! Strategic vision + Executional excellence! That is the superpower that fuels Media.net teams to push harder &amp; aim higher every day. A culture that is easily one of the best in the industry &amp; continues to attract top talent to work with us, it leads by example, with the spotlight on high initiative-taking, cross-team collaboration, transparency &amp; continual learning, all whilst staying super grounded &amp; humble! You- ll get to work alongside really amazing colleagues, from diverse backgrounds, further fueling the hunger to learn &amp; outperform. We also have fantastic filter coffee &amp; butler service, right to your desk. What is the job like? At Media.net, we are looking at beefing up our Performance Marketing to join our diverse global team and drive the core focus on Performance Marketing &amp; Growth strategies. In this role, you will own and create the roadmap for building, implementing, and executing of best-in-class Performance Marketing strategies across all channels, and uncovering new ways to drive customer acquisition, set up the required strategies in place, collaborate with senior stakeholders, and drive implementation through a dynamic team spread across multiple locations. - Brainstorm new and creative growth strategies. - Work on building the go-to-market strategy for new channels, verticals, and work closely with leadership to help scale business. - Apply data-driven insights to drive performance marketing strategies across all channels. - Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. - Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. - Analyze the market, competitors, and audience- providing actionable insights Job Details Location: Mumbai Reporting to Director Business: Apps and Affiliates Roles and Responsibilities : - Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team. - Deep understanding of business models, monetization strategies and end marketing goals. - You can collaborate with the creative, tech, business development &amp; data team to build effective products as per the market need and effectively map them to the target audience. - Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources - Search, Display, Social, Native, Programmatic and Affiliate platforms. - Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization &amp; Reporting. - Drive campaigns from planning to execution and beyond to meet key performance metrics. - Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms - Web and Apps, for your product portfolio. - Lead &amp; optimize media buying decisions by using vast sources of data: campaign reports, internal databases, competitor analysis, and market intelligence. - Be at the forefront of the latest Ad tech developments, DSP's algorithms, Product research &amp; market opportunities to diversify &amp; scale the business Who should apply for the role? - Freedom to dictate performance marketing strategies &amp; develop plans to acquire new customers - Opportunity to leverage your expertise in performance marketing combined with strong analytical skills to scale new and existing businesses for greater commercial success. - Helping us scale to a multi-million-dollar business by leading a team to optimize complex ad campaigns and deliver results - Hire and train a team of performance marketers while also being hands-on with every aspect of augmenting ROI. - Lead, motivate, mentor, and grow the performance marketing function - Drive and execute large campaigns. - Collaborate with the creative, tech, business development &amp; data team to build effective products as per the market need. Qualification &amp; Experience? - Preferably post-graduation degree and experience in e-commerce/ Ad Tech or Ed-Tech companies. - 5 to 7 years experience in performance campaigns (apps, lead generation) - Proficient with media buys on AdWords - Strong numerical orientation and proficiency in advertising metrics - Creative thinker who can prepare creative ad-buying strategies - Data-Driven&nbsp; - Strong analytical skills and data-driven approach to decision-making - Strong organizational skills with the ability to manage large no. of campaigns - Experience in managing the US spends preferred - Research and leverage industry trends and competitive analysis to inform performance marketing strategies. - Ability to pitch findings and ideas to stakeholders - Juggle between multiple projects, ability to prioritize and meet deadlines If you find yourself nodding along to most of the JD above, lets have a quick conversation, to understand the synergy between the role on the table and your aspirations.

Mumbai

Media.net - Lead - Performance Marketing  

Media.net - Lead - Performance Marketing   ,Job Description for Media.net - Lead - Performance Marketing   in Media.net in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Media.net - Lead - Performance Marketing   in Media.net in  Mumbai for (5-7) years of experience. Apply Now!