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08/01 Alisha Dsilva
Talent Acquisition at

Views:3947 Applications:191 Rec. Actions:Recruiter Actions:1 - Associate Manager - Content Marketing (6-10 yrs)

Mumbai Job Code: 783126

- We are looking for a seasoned Content Marketing professional to join our Marketing team. The Content Marketing Specialist would play a key role in developing, executing and growing the content marketing efforts of the organization substantially, thereby accelerating our company's digital footprint and brand awareness.

Key Responsibilities :

- Contribute to designing content marketing strategies and set short term goals.

- Undertake content marketing initiatives to achieve business targets.

- Conceive, create and refine compelling content in all formats of media.

- Focus on articulating key industry challenges and business problems, best practices and differentiated value propositions to escalate interest among customers and prospects.

- Execute the development and implementation of content for creative deliverables including but not limited to - website, landing pages, blogs, case studies, podcasts, videos, thought leadership articles, ebooks, reviews, presentations, emails, ad copies and more.

- Be equally effective in using short-form and long-form content for overall corporate branding, performance marketing, thought leadership, social media etc. on strategy, on message, and on schedule.

- Optimize and edit the content produced for better conversion taking into account SEO and Google Analytics.

- Liaise with Business, Tech, Product and other teams to align on goals and create content to serve our business objectives and targets.

- Generate content marketing ideas and back them with regular market research and competitive landscape analysis.

You will be someone who :

- Has at least 2-3 years of relevant experience creating content for B2B marketing and the US market

- Has experience of working in internet-based industries such as SaaS (highly preferred) and multinational marketing organizations

- Has an experience of 6 years and above in all with a career built around content.

- Is an excellent B2B message developer with an understanding of the B2B customer journey and the selling process.

- Enjoys conceiving and executing projects that differentiate technology businesses - integrating excellent copy, design, graphics and images to convey compelling messages.

- Is creative and effective in the use of digital and social media, both strategy and execution.

- Is business-oriented and able to understand and align your efforts with a company's market mission, strategy and financial objectives.

- Has experience executing a content pipeline, active content creation, editing and publishing.

- Well experienced with digital marketing, especially SEO, keyword research and email marketing.

Who should apply for this role?

- You have 6+ years experience in content writing

- You love Tech writing and even better if you love AdTech

- You have immaculate written and communication skills and a penchant for marketing internet products

- You have a flair for ideating and building creative content

- You are passionate about building a Tech brand in the digital advertising space

Please apply with updated resume with the following details :

Name :
Linkedin profile link :
Mobile :
Email :
Current company :
Designation :
Current ctc (in a fixed + variable format) :
Total work exp in Content Marketing :
Which industries have you worked in :
Have you developed any original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.). If yes, please share details :
Location of current residence :
Are you a Mumbai resident? If not then pls mention your place of permanent residence :
Notice period :
Age :

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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