Media.net - Associate Director - Programmatic Search - IIM/IIT/ISB/MDI/FMS

ABOUT MEDIA.NET :

- At Media.net, we pride ourselves on hiring some of the smartest minds in the industry. These are the game changers, the visionaries who also roll up their sleeves & get stuff done! What a fantastic combination of skills! Strategic vision + Executional excellence! That is the superpower that fuels Media.net teams to push harder & aim higher everyday.

- A culture that is easily one of the best in the industry & continues to attract top talent to work with us, it leads by example, with the spotlight on high initiative taking, cross team collaboration, transparency & continual learning, all whilst staying super grounded & humble!

- You'll get to work alongside really amazing colleagues, from diverse backgrounds, further fuelling the hunger to learn & outperform. We also have fantastic filter coffee & butler service, right to your desk.

- Founded in 2011 by serial internet entrepreneur, Divyank Turakhia, Media.net is leading global advertising technology company that develops innovative products for both publishers and advertisers.

- Since inception, Media.net has made substantial investments in its business and built one of the most comprehensive portfolios of advertising technology in the industry across search, mobile, display, native, local, products and video. Their platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.

- By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the second largest contextual advertising business worldwide.

- Media.net has 1,300-plus employees in key operation centers across - New York, Los Angeles, Dubai, Zurich, Mumbai and Bangalore. Media.net's U.S. headquarters are based in New York and Global headquarters are in Dubai.

Profile Sketch : (Looking at Tier 1 Bschool MBAs with 3-6 years of post MBA experience in digital media across display, video, social and mobile.)

Designation : Associate Director - Programmatic Search

Qualifications :

- Post Graduate/MBA from a Tier 1 B-School a must, B.E/B.tech grads highly preferred due to the Techno-commercial scope of the role. Understanding of technology is a big plus.

Role Summary :

- The Associate Director/Director is responsible for delivering successful search-based programmatic campaigns across various supply sources.

- He/She would provide thought leadership on buying strategies, performance optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our advertising partners.

- The role involves managing and actively growing our programmatic search demand that presently contributes to over 50% of our total programmatic business.

- This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless search buying strategies.

- The ideal candidate will have proven experience in programmatic search buying (text, display, video, mobile, social), search demand optimization, OpenRTB CPM buying for Performance demand (CPA, CPC, CPL); superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.

- The Associate Director will manage 2-3 Managers/Sr.Managers who are individual supply source specialist or strategist with several entry to mid level team members reporting to them.

Role Sketch :

- Develop, evolve and refine the programmatic search buying process

- Oversee overall programmatic search strategy by working across supply sources to improve buying efficiency (across campaign setup, reporting & tracking & client servicing (internal & external).

- Liaise between the Programmatic search team and other key internal groups on the account (product, research analytics, ad ops, and operations)

- Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities

- Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, data analytics as well as the development of writing and presentation skills

- Collaborate with the product/tech/engineering teams to streamline campaign management interfaces

- Develop best practices for setting-up campaigns

- Establish ongoing campaign-specific optimization strategies and tactics (performance and creative).

- Establish internal infrastructure and process to ensure 24/7 campaign monitoring

- Establish KPI's across internal stakeholders (Senior managers & individual campaign managers) that tie into overall business unit goals and objectives

- Deliver case studies on success stories

Skills required :

- Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)

- Data analysis experience

- Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions

- Strong analytical, problem solving and critical thinking skills

- Excellent written and verbal communicator

- Forward / innovative thinker with ability to design / deliver within current capability, process, technology

- Ability to deal with difficult/sensitive situations & appropriately resolve conflicts

- Train entry level employees

- Collaborative team-player yet comfortable with independence

- Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives daily while maintaining a profound attention to detail

Work Experience :

- 7+ years of digital media experience across display, video, social and mobile.

Media.net is at a very growth rich stage & a lot of exciting things are happening that you'd like to be in touch with us for, do follow the Media.net LinkedIn page to stay updated on all that & more: https://www.linkedin.com/company/media.net