Posted By

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Neha Asthana

Director - Talent Acquisition at Media.Net

Last Login: 22 March 2021

4033

JOB VIEWS

93

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66

RECRUITER ACTIONS

Job Code

734200

Media.net - Associate Director - Programmatic Media Buying

7 - 10 Years.Mumbai
Posted 4 years ago
Posted 4 years ago

Here's what interesting about an opportunity to work with one of the most progressive & fun ad tech teams in the industry; It won't feel like work if you're doing it the Media.net way! And we're happy to show you what we mean :)

At Media.net, we pride ourselves on hiring some of the smartest minds in the industry. These are the game changers, the visionaries who also roll up their sleeves & get stuff done!

A culture that is easily one of the best in the industry & continues to attract top talent to work with us globally, it leads by example, with the spotlight on high initiative taking, cross-team collaboration, transparency & continual learning, all whilst staying super grounded & humble!

By the way, we also have fantastic filter coffee & butler service, right to your desk, but that's just a sidebar. Come & see for yourself...why this should be an opportunity you shouldn't miss. :)

If you find yourself nodding along to most of the JD below, we hope to meet you soon for a conversation over our spectacular Filter Coffee or Tea (If you're one of those people :P) 


Find more about us here: http://careers.media.net/

Associate Director, Programmatic Media buying

Role Summary :

The Associate Director/Director, is responsible for delivering successful performance-based programmatic campaigns across various supply sources. The Director will provide thought leadership on buying strategies, performance optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our advertising partners.

This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless media buying strategies. The ideal candidate will have proven experience in programmatic media buying (text, display, video, mobile, social), search demand optimization, OpenRTB CPM buying for Performance demand (CPA, CPC, CPL); superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports. Associate Directors typically manage 1-2 Managers/Sr. Managers with several entry level team members reporting to them.

Role Sketch:

- Develop, evolve and refine the media buying process

- Execute all aspects of the buying processes - campaign strategy, tagging recommendation, console setup, delivery management (pacing, budget, spend), analysis and reporting

- Liaise between the media buying team and other key internal groups on the account (product, research analytics, ad ops, and operations)

- Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities

- Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, data analytics as well as the development of writing and presentation skills

- Assist the product team with the design of tools to allow automated single-point campaign optimization.

- Develop best practices for setting-up campaigns

- Establish ongoing campaign-specific optimization strategies and tactics (performance and creative).

- Establish internal infrastructure and process to ensure 24/7 campaign monitoring

- Deliver case studies on success stories

Skills required :

- Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)

- Data analysis experience

- Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions

- Strong analytical, problem-solving and critical thinking skills

- Excellent written and verbal communicator

- Forward / innovative thinker with ability to design/deliver within current capability, process, technology

- Ability to deal with difficult/sensitive situations & appropriately resolve conflicts

- Train entry level employees

- Collaborative team-player yet comfortable with independence

- Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives daily while maintaining profound attention to detail

Work Experience :

- 7+ years of digital media experience across display, video, social and mobile

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Posted By

user_img

Neha Asthana

Director - Talent Acquisition at Media.Net

Last Login: 22 March 2021

4033

JOB VIEWS

93

APPLICATIONS

66

RECRUITER ACTIONS

Job Code

734200

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