Mediagarh - Performance Marketing Specialist

Key Responsibilities

- Strategize, execute, and optimize paid advertising campaigns across Meta and Google platforms.

- Oversee daily account management to ensure high performance, proactively identifying and implementing improvements.

- Continuously optimize for CTR, Quality Score, Conversions, and ROAS.

- Guide and support a team of performance marketers to achieve campaign excellence.

- Provide creative direction based on performance data including ad copy, templates, and visual suggestions.

- Collaborate with cross-functional teams including creative, design, and strategy to align marketing efforts.

- Generate and present detailed weekly/monthly performance reports with actionable insights.

- Drive full-funnel performance strategies that go beyond leads focusing on long-term growth and brand building.

- Align paid marketing initiatives with broader business and marketing goals.

Candidate Profile

- Hands-on experience with Meta Ads Manager and Google Ads.

- Proven success managing 34 Cr+ in monthly ad spend.

- Experience in international campaign targeting is a plus.

- Familiarity with analytics and tracking tools such as Google Analytics, GTM, and campaign attribution platforms.

- Strong analytical thinking and data-driven decision-making.

- Proficiency in performance reporting and deriving actionable insights.

- Excellent leadership, communication, and team-building skills.

- MBA or equivalent degree in marketing or related field is preferred.

- Creative thinker with a test-learn-scale mindset for performance strategies.