Media Planning & New Product Development Role - Consulting Firm

Hiring for a leading consulting in Bangalore

- 15+ years minimum hands-on experience displaying proficiency in digital marketing including online advertising, social media, SEO and SEM programs, merchandising and email marketing. Experience of using 3rd party ad servers and Google Analytics, and a deep knowledge of display advertising, paid search buys, SEO and paid social.

- Knowledge and confidence of the digital and advertising landscape/industry and Strong analytical skills

- Knowledge and use of Adobe analytics/Adobe Social or Google analytics. Awareness of predictive analytic/predictive models and how they can support marketing campaigns

- Marketing professional with experience developing marketing plans and execute them independently. Understands marketing automation systems and how they can drive lead generation campaigns.

- Performance reporting with insights and optimization recommendations

- Track and manage budget spending and ROI

- Explore and recommend innovative and creative digital advertising solutions and tests

- Identify and propose areas of opportunity to expand digital advertising business for current clients

- Work closely with DSP/platform support teams to troubleshoot and improve campaign performance