Media Planner - OTT/Internet

Media Planner

As a media planner, you'll identify which media platforms will best advertise your client's brand or product to its target audience.

Responsibilities :

- Work with the client and the account team to understand the client's business objectives and advertising strategy

- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns

- Present proposals, including cost schedules to clients and generating new clients

- Make and maintain good contacts with media owners, such as newspapers, magazines and websites

- Responsible for planning & overseeing the OTT projects

- Envision and execute the Ultra Media OTT Platform for viewers

- uses various analytical tools to track and compile viewership statistics for all content on the OTT calendar

- Building and maintaining relationships with clients, advertising platforms and media influencers

Qualifications :

- Relevant years of broadcasting, new media/OTT, corporate or agency experience necessary.

- Strong knowledge and experience of a range of online media platforms and offline media such as print, TV and radio, OTT

- Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns

- Excellent interpersonal and communication skills, including the ability to network