Media Manager - Nutraceutical

- To drive metrics-focused performance media to constantly increase market share and revenues for both Site & market places while also reducing the cost per acquisition by skill-fully and with help of various biddable & tracking Platform.

- Precisely targets audiences at proper frequency to ensure ROI is attained by overall digital Marketing performance.

KEY ACCOUNTABILITIES

Media planning - Manage all Paid Search, Social, Display, referral and Remarketing campaigns, which includes ideation, planning, optimization and performance analysis

Media monitoring & optimizations - Establish processes for monitoring, measurement and optimization of performance marketing metrics that correlate to business impact.

Targeting audience expansion

Organic Traffic targets & content tactics - Develop optimization strategies that increase the company's search engine results rankings through on page & off page methods. Research SEO keywords to use throughout the company's website and marketing materials

REQUIREMENTS

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- BS/MS degree in Marketing or a quantitative, test-driven field

- 5 - 7 years- of Hands on SEM, SMM & AMS experience in Digital Consulting, Digital Agencies or Digital marketing teams of brands.