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Director at Pplanet HR Services
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Media Manager - BFS/Advertising Firm (4-6 yrs)
Media Manager
Reporting to the Marketing Head, the Media Manager is responsible for media planning and buying for both digital & offline platforms, to amplify overall marketing and customer support initiatives, while building brand equity and improving awareness and engagement.
Key Responsibilities :
- Planning and buying media across TV, Print, OOH, Radio, Cinema.
- Planning and buying media across Digital & Mobile - GDN, Mobile networks, OTT, Short video platforms,
- News aggregators, Branded content, Regional media, Music streaming, E-comm, Search Engine Marketing.
- Liaise with media agency on strategy, planning and development and roll out of both Marquee campaigns and 'always on' campaigns.
- Liaise and build relationships with media houses / publishers for ensuring buying efficiencies.
- Regular competition tracking & reporting on a weekly and monthly basis.
- Track media budget and maintain reports to ensure compliance.
- Hands on involvement in Campaign Management platforms.
- Timely and accurate reporting of all campaigns as per agreed KPIs.
Job Requirements :
- Bachelor's/PG degree with keen interest in advertising and marketing.
- 4-6 years of experience in media planning ideally in a media planning agency or on the client side handling media strategy.
- Worked on both traditional and digital space with a flair for cross amplification across platforms.
- Should have directly interacted with media agency and publishers/media in earlier capacities.
- Strong analytical skills and data driven decision making.
- Detail oriented and understands the media planning and roll out process end to end.
- Excellent negotiating skills to ensure the highest possible VFM for the brand.
- Excellent at campaign monitoring and optimizing
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