Senior Consultant at Black Turtle
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Media Lead - Strategy - FMCG (11-18 yrs)
- Involved in Media Planning, Buying Negotiating.
- Preparing Strategy and AOP for Media. Build AOP activation plan including budget allocations, tactical channel recommendations, media plan laydowns and KPIs
- Campaign monitoring & reporting
- Agency Handling. Partner with media agencies to deliver media productivity and inflation mitigation through more efficient strategies & better negotiations
- Co-ordinate with agencies in markets and regionally in the execution and monitoring of media campaigns
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