- Arrive at actionable solutions using secondary data analysis (BARC /IRS /RAM /TAM /TGI /OMD tools etc) and by drawing upon media planning experience.
- Collate knowledge from different OMD agencies & trading teams.
- To provide mid-campaign evaluation and take corrective action as required ensuring that campaign deliverables are met.
- Ensure that approved contract deliverables are created and sent as per the engagement calendar.
- Proofreading advertisement content before release.
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
- Evaluate the effectiveness of campaigns in order to inform future campaigns.
- Address all day-to-day ad hoc queries from the client.
- Provide quality analysis with action points for category competitive reports for clients.
- To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client.
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