Media Director - Agency

Media Director - Media Agency

- Arrive at actionable solutions using secondary data analysis (BARC /IRS /RAM /TAM /TGI /OMD tools etc) and by drawing upon media planning experience.

- To provide mid-campaign evaluation and take corrective action as required ensuring that campaign deliverables are met.

- Ensure that approved contract deliverables are created and sent as per the engagement calendar.

- Proofreading advertisement content before release.

- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.

- Evaluate the effectiveness of campaigns in order to inform future campaigns.

- Address all day-to-day ad hoc queries from the client.

- Provide quality analysis with action points for category competitive reports for clients.

- To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client.