Job Summary : This role continually surveys the market for emerging trends and its impact on the business. It analyzes consumer feedback /market insights from this research to inform and as necessary influence the leadership for decision making on growth plans . Key Responsibilities: 1. Develop a research calendar highlighting research focus areas and frequency 2. Allocate and provide for research budgets to be included in the 31Q planning process 3. Lead the market research and analysis team and play the role of driving the - Think tank- for the organization 4. Provide critical inputs pertaining to external market environment for effective strategic, 31Q and Real estate planning 5. Identify, suggest and prioritize areas of research that can support strategy team and business functions 6. Lead highly complex, time-sensitive market research projects. 7. Partner and communicate with Functions to understand their research needs and drive research projects to create value for business 8. Proactively publish and provide inputs to leadership and key stakeholders that can enable the organization benchmark itself for achieving business objectives. This includes areas such as: a. Industry trends, Market trends and competitive analysis b. Consumer insights and means to improve customer experience c. Price Perceptions d. Regional performance trends & Employee productivity benchmarks 9. Provide market trends and assess impact to enable identification of emerging opportunities 10. Proactively highlight emerging risks to the Audit and Risk Management team 11. Select research agencies as per defined metrics and budgets as well as establish governance metrics for effective functioning 12. Establish the processes that ensure unbiased and accurate actionable insights through relevant methodologies like (Focus groups/ call centers/ opinion surveys / website metrics/ 3rd party research/ international learnings) 13. Manage vendor / research agency relationships to ensure delivery of insightful and timely research as per defined scope in a cost effective manner Preference : MBA in Marketing. Experience in Research Agency preferably in a Business facing role.

Mumbai

McDonald's - Deputy Manager - Strategic Planning & Consumer Insights 

McDonald's - Deputy Manager - Strategic Planning & Consumer Insights  ,Job Description for McDonald's - Deputy Manager - Strategic Planning & Consumer Insights  in McDonald's in  Mumbai for (2-5) years of experience. Apply Now!

Job Description for McDonald's - Deputy Manager - Strategic Planning & Consumer Insights  in McDonald's in  Mumbai for (2-5) years of experience. Apply Now!