Job Summary: This role continually surveys the market for emerging trends and its impact on the business. It analyzes consumer feedback /market research insights and leverages analysis of internal data to inform and as necessary influence the leadership for decision making on growth plans. Roles &amp; Responsibilities: 1. Develop a research calendar highlighting research focus areas and frequency 2. Allocate and provide for research budgets to be included in the planning process 3. Analyze trends in internal data and provide insights to the relevant function 4. Lead the market research and analysis team and play the role of driving the - Think tank- for the organization 5. Identify correlations and causality for different aspects of the business using market research, data analytics or on ground observation 6. Provide critical inputs pertaining to external market environment for effective strategic and Real estate planning 7. Identify, suggest and prioritize areas of research that can support strategy team and business functions 8. Lead highly complex, time-sensitive market research projects. 9. Partner and communicate with Functions to understand their research needs and drive research projects to create value for business 10. Proactively publish and provide inputs to leadership and key stakeholders that can enable the organization benchmark itself for achieving business objectives. This includes areas such as: a. Industry trends, Market trends and competitive analysis b. Consumer insights and means to improve customer experience c. Price Perceptions d. Regional performance trends &amp; Employee productivity benchmarks 11. Provide market trends and assess impact to enable identification of emerging opportunities 12. Establish the processes that ensure unbiased and accurate actionable insights through relevant methodologies like (Focus groups/ call centers/ opinion surveys / website metrics/ 3rd party research/ international learnings) 13. Manage vendor / research agency relationships to ensure delivery of insightful and timely research as per defined scope in a cost effective manner Preferred Experience: 3 to 7 years of experience into Data Analytics preferably in a business facing role in Retail Industry

Mumbai

McDonald's - Deputy Manager/Manager - Consumer Insights & Analytics 

McDonald's - Deputy Manager/Manager - Consumer Insights & Analytics  ,Job Description for McDonald's - Deputy Manager/Manager - Consumer Insights & Analytics  in McDonald's in  Mumbai for (3-7) years of experience. Apply Now!

Job Description for McDonald's - Deputy Manager/Manager - Consumer Insights & Analytics  in McDonald's in  Mumbai for (3-7) years of experience. Apply Now!