- Develop an effective & efficient Go to Market strategy (GTM) to build a long term sustainable business. Review the working, analyze and evaluate the effectiveness of GTM, methods, costs, and results in partnership with regional teams. - Driving the AOC numbers through structured BTL interventions across regions. Plan, strategize and implement BTL inputs to drive Top Line and Bottom line numbers - Conceptualize & execute sales development activities, sales policies, processes, reporting/data analytics to delivery of short term and long term business goals. - Work with the regional teams & lead the agenda on business process re-engineering; ensure preparedness required for the platforms and track the execution of the same - Assess sales force capability; develop capability build modules and partner with regional teams in delivery, execution and maintenance. - Lead the agenda on sales automation for all business channels in partnership with sales IS manager; drive adherence to sales IT deployment plan and carry out necessary course corrections basis on ground realities; Analyze smiles data to develop insights and use the same to drive business. - Identify and investigate market level growth opportunities through improved channel mix and product mix. Also, understand, drive and report Retail Channel Category wise contribution highlights. - Planning and delivery of trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations etc to drive volume and also build consumer awareness at store level. - Anchor the asset management agenda for McCain through continuous refinement of processes, review, track and reporting. Consistently review space utilization in McCain freezers and optimize space to maximize ROI.

Delhi NCR

McCain - Manager - National Traditional Trade Channel/Trade Marketing  

McCain - Manager - National Traditional Trade Channel/Trade Marketing   ,Job Description for McCain - Manager - National Traditional Trade Channel/Trade Marketing   in Mccain in  Delhi NCR for (5-8) years of experience. Apply Now!

Job Description for McCain - Manager - National Traditional Trade Channel/Trade Marketing   in Mccain in  Delhi NCR for (5-8) years of experience. Apply Now!