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12/07 Saloni Arneja
HR at Mccain

Views:3894 Applications:1057 Rec. Actions:Recruiter Actions:69

McCain - Manager - Digital Marketing - Food Services (5-11 yrs)

Delhi NCR Job Code: 949459

Manager - Digital Marketing- Food Service

Job Description :

- Responsible for devising and driving eCommerce and digital initiatives for the brand

- Develop and execute digital campaigns & digital media for the Brand

- Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives/campaigns and asses against goals ( ROI )

- Closely work with media agencies and external vendors to develop and drive digital/ electronic initiatives across all the product ranges of the brand.

- Understand global/ India digital trends and gain insights which can be adapted for the business

- Should be able to demonstrate the impact of digital initiatives on driving trials/business

- Should have handled/exposed to various analytical/tech tools - e.g. Google ad words, FB insights etc

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI)

- Identify trends and insights, and optimize spend and performance based on the insights. Stay up to date with the latest technology and best practices

- Prepare and manage the digital marketing budget

- Collaborate with internal teams to create landing pages and optimize user experience

- Design and implement social media strategy to align with business goals

- Stay up to date with latest social media trends, best practices and technologies

- Work with copywriters and designers to ensure content is informative and appealing

- Communicate with industry professionals and influencers via social media to create a strong network

- Responsible for growing our brand appeal and presence amongst millennials & others

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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