McCain - Area Sales Manager

Job Description :

- Develop McCain business in the states of UP-UK to achieve short and long term objectives along with planning for TT/MT/Ecom channels, apart from leading new business opportunities.

- Responsible for making robust plans to drive sales volumes.

- Driving sales team efficiency through effective utilization of sales enablers like DMS/ SFA by the sales team/ channel partners.

- Continuously focus and drive input KPI's (ECO, Bill Cuts, Lines per bill, VPO) by having frequent reviews with BDE's and TSI's. OJT with field sales to sharpen their Sales Pitch.

- Efficient distribution and sales management by being on top of business priorities. Lead process for aligning existing distributor partners with their monthly targets and ensuring adequate investments for reqd. infrastructure is done by them.

- Basis the available S&D data, expanding and growing McCain's presence beyond top 10-15 towns. Establish well-defined processes for Distributor/Sub-D appointment considering key parameters around distribution management like ROI, investment components, margins, scope of business growth.

- Timely planning, aligning RSM/Channel teams on long term/ short term interventions on trade input/3P team incentive and effective execution thereof, within agreed budgetary limits, to ensure delivery of business objectives

- Identification of brand building/ BTL activation opportunities and coordinating with relevant stakeholders (sales team/ marketing team/ external agencies) for timely and effective execution of these activities.

- Guiding the team (sales team/ channel partners) to develop high level of engagement and strong working relationships with trade partners (GT/ MT accounts/ stores) to influence in-store fundamentals - Planogram, Assortment and Share of Shelf, in order to deliver targeted volumes and market share

- Freezer governance (Identification of new potential asset deployment opportunities, along with optimum utilization of all previously deployed assets in trade)

- Tracking and reviewing the performance of third party payroll team members (TSI/Promoter), and giving performance feedback to relevant stakeholders.

- Build a winning culture ensuring high engagement and performance through a diverse team.

- Bachelor's degree - Business or Sales/Marketing with 6-8 years of FMCG/F&B experience Nice to have: Masters - Business or Marketing, MBA or equivalent with 4-8 years of FMCG/F&B experience